OUR SOLUTIONSPowder Room Interactive Media Key Features
PRI Media provide interactive experiences, that create perfect moments between brands and their customers.
We bring them together, in exactly the right time, place, moment facilitating a real connection.
We’ve done this by transforming your traditional vending machine, into an innovative “interactive marketing portal”, where consumers can interact & “chat” with brands, as well as buy and sample products.
All of our formats include fully customizable HD LCD interactive touchscreens with app-style software that have the ability to run TVCs with audio, display point of sale and product content as well as allow simple “tap and go” credit card or cash transactions, a customer-focused application for today’s cashless society.
Two distinct touch points
Currently PRI media has 2 formats available across our Australian Airport and Shopping Centre ‘parent room’ Network
Fully customisable user interface
32”, 40”, 50” interactive HD LCD screen with stereo sound*
Interactive banner advertising
Data capture / e-voucher / social media
22” Interactive LCD
A 22” interactive digital display above hand-dryers
Ability schedule content to time of day, location, support in-store sales
Data capture / e-voucher / social media integration
Key features include:
Guaranteed Category Exclusivity, with exposure to 10 million people every 4 weeks
Maximum Impact and frequency due to national airport coverage
Full broadcast opportunity – with stereo sound (ability to play TVC and other digital content, etc.)
Sampling AND traditional retail
Obtain sales and interaction data to gain greater marketing insights
Capture customer information enabling future communication
Platform that will support integration of other social, digital and retail promotions.
Premium positioning in high dwell sites
Embedded content (weather, sport, news, etc) to increase dwell time & sponsorship opportunities (only on LCD displays)